The Future Laboratory gave a very insightful talk on what is to happen trend wise in the next decade highlighting how technology we have now is (as we know) ever more on the increase of what it can do etc.
many areas were covered from 'Rubanisation' to 'Generation D' - or 'Generation Digital'
it was focusing on what the consumer wants and what they don't yet know they want
Even thought it was not directly fashion orientated, it could be seen how the information would be adapted and made relevant into any category whether fashion, product, lifestyle etc
Friday, 12 November 2010
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